Advertising Campaigns

Athos has created and managed numerous advertising campaigns. To say that they were creative campaigns is redundant. Creativity is not something an agency "aspires" to - rather, it is an obligation.

Perhaps the most distinctive feature of Athos' work is the ability to understand what the client needs to communicate, and translate it into language that appeals to the consumer. This is especially challenging when the campaign involves multiple partners, such as cooperative campaigns.

Another aspect of Athos is its expertise in making campaigns for the retail trade. In this case, there will be lot of items and only a small advertising space to fit them into - and the deadline will be tight. When such challenges arise, Athos rises to the occasion.

And, finally, Athos has a long history with clients who work in technical areas (especially industrial ones). These require a thorough understanding of the concepts involved which is exactly what Athos is good at ie understanding the product before producing the advertisement. This is what makes for better communication.

Branding

Branding, or brand promotion is one of the fastest growing services in the world. After all, the more value that a brand has, the more value this gives to the associated product. Athos can carry out each of the steps in the process of Branding - from the concept and creation of the brand and its logo, to the marketing strategy in the short, medium and long terms.

Another possibility is co-branding, the association of two or more brands in a relationship whereby each brand adds value to the other - and together they reap the benefits. Athos identifies potential partner brands, develops the co-branding project and, of course, runs the project.

Promotional material

An advertising agency is not solely concerned with adverts. There are many other marketing materials that, at some point, become necessary. These include brochures, flyers, catalogs, gifts, signs, banners and so on.

Producing of marketing materials is not, in itself, a complicated task. But if they are to be of high quality, on time and within budget - that's more challenging. And that is exactly what Athos strives to do.

Another feature of Athos is its ability to understand, respect and work with brand guides of our clients and cooperating companies. And yet, we can still provide an innovative and hard-hitting final product.

Events + Special Projects

Marketing solutions today have advanced far beyond traditional notions of advertising. New approaches include events and special projects involving the consumer and the media, extending the reach of the message and maximising the results for the client.

Every event has two distinct phases: design and implementation.

The design must be original, creative and attractive. The implementation has to be well planned, well rehearsed and well executed. One cannot live without the other. Athos can provide either the design or the implementation - or both.

Internet - Web & Social Midia

When Athos began, email was still a novelty and websites were only being experience by a very few people. In the following years, the digital revolution changed the world, the companies and the consumers.

Athos also evolved and gradually took advantage of digital communications. Today it offers various services to its clients such as web design, internet communication and social media.

Athos, whether it is serving clients 'online' or 'offline', remains true to the principle of good communication. These days it offers both forms of client support - digital and print. Whichever one is required by the client, Athos is ready to serve.

The Press

When representing a client, Athos automatically provides PR services.When representing a client, Athos automatically provides PR services. This includes sending information to a database holding published material (constantly updated), the generation of news related to the client and also the production of guidelines for specific media outlets.

As a result, Athos can generate thousands of dollars in free editorial space to its clients. This also makes them a reliable source of information, something which journalists value a great deal.

A news monitoring service can also be contracted to generate clippings about the client's areas of expertise and interest. This helps to understand what the media has said about a particular subject or client and is very useful when drawing up a suitable course of action.

Tradeshows + workshops

Athos often represents clients who are in distant countries and may not be present at all of the necessary events. To deal with this issue, Athos offers service fairs and workshops.

Our professionals will travel anywhere in Brazil or abroad in order to represent a client. Athos can set up workshops, training seminars or perhaps represent the client in a trade fair (optionally with their own company stand).

Athos also offers training sessions on behalf of its clients, according to the guidelines provided. However, we always add a touch of promotion, making each presentation a unique and memorable experience for the audience. This is a service provided by Athos exclusively.

Events + Special Projects

It is not uncommon for clients to want something out of the ordinary. On these occasions, a spontaneous event is a surefire solution!

Athos creates and manages such events for their clients, which can be gourmet weeks, cooperative promotions, cultural competitions or Facebook activities. They need to new, unexpected and well executed.

In an increasingly sophisticated world, Athos has used its creativity to surprise and delight - to powerful effect.

Cooperative campaigns

Cooperative campaigns, also called "pools" are unique, in that they are campaigns run by a group of different organisations. They need to be carefully managed so that there is no overlapping of responsibilities and the end result pleases everyone.

It is not an easy task, but Athos has achieved some very successful results over the years. Based on our track record, we can guarantee that new campaigns will be well developed and efficiently managed.

Since Athos is an experienced PR agency, there is no need for an external agency to assist us with these projects - thus ensuring a faster and better flow of information and prioritisation in the production schedule. Dealing directly with the media in this way enhances the resources invested by all of the parties involved.

Press trips / fam trips

Since many Athos customers operate within the tourism sector, they have naturally developed their own systems for organizing press trips and fam trips.

These systems cover the whole process: from selection and evaluation of guests, through to partnership with airlines, hotels and others, as well as monitoring and managing the group.

But the job is not finished when the travelling is over. The results still need to be collected and evaluated.